"Hearst purchased the New York Journal in 1895...seeing the popularity of the Yellow Kid...bought the cartoonist (Richard F. Outcault) from his rival with a large salary...then published more comics, more sensational reports and more human interest material which led to increased circulation...Now Pulitzer and Hearst were engaged in fierce circulation battle as each other attempted to out sensationalize the other...As one press critique put it the duel between these two spread “death, dishonor and disaster” all over page one sex, murder, popularized medicine, pseudoscience, self-promotion and human interest stories filled the two newspapers. This type of reporting became known as yellow journalism, and whatever its faults it sold newspapers."