"Joseph Pulitzer [protagonist of yellow journalism] succeeded in building the circulation of the Sunday World in New York to over 300 thousand in the early 1880s...he pioneered the use of colored comics in newspapers, which did much to spur the circulation of his Sunday editions. One cartoon in particular made history. It featured bald headed, toothless, grinning kid clad in a yellow sack-like garment. The 'yellow kid’, as the character came to be called, appeared in settings that depicted life in slums of New York and the cartoon was extremely popular."