"Walter Lippmann ... described what he called “the manufacture of consent” as “a revolution” in “the practice of democracy”... And he said this was useful and necessary because “the common interests” - the general concerns of all people - “elude” the public. The public just isn't up to dealing with them. And they have to be the domain of what he called a "specialized class" ... [Reinhold Niebuhr]'s view was that rationality belongs to the cool observer. But because of the stupidity of the average man, he follows not reason, but faith. And this naive faith requires necessary illusion, and emotionally potent oversimplifications, which are provided by the myth-maker to keep the ordinary person on course... you have to control what people think. And the standard way to do this is to resort to what in more honest days used to be called propaganda, manufacture of consent, creation of necessary illusion. Various ways of either marginalizing the public or reducing them to apathy in some fashion."