"This remote kingdom, a place of ancient monasteries, fluttering prayer flags and staggering natural beauty. Less than 40 years ago, Bhutan opened its borders for the first time. Since then, it has gained an almost mythical status as a real-life Shangri-La, largely for its determined and methodical pursuit of the most elusive of concepts – national happiness."
January 1, 1970
https://en.wikiquote.org/wiki/Gross_national_happiness