"A hypnotist who has never read James Braid is a bit like a psychoanalyst who’s never read anything by Sigmund Freud. Anyone with an interest in modern cognitive-behavioural hypnotherapy, such as our own Hypno-CBT approach, should start by reading about the “common sense” origins of hypnotism. It’s remarkable that most of Braid’s writings have been out of print since his death, especially his more mature writings which are most relevant today."