"Asch found that fewer than 25 per cent of participants resisted conforming their reported perception to those of the group on at least some of the trials. However, there were differences: some individuals always conform to the decisions of the group, whereas others would conform only some of the time. Asch's research on conformity to group pressure had a significant impact on the field of group dynamics and anticipated Milgram's and Zimbardo's research on obedience. In this respect Milgram's work was a conscious continuation of the study of conformity pioneered by Asch."
Solomon Asch

January 1, 1970

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