"Google has specific policies for advertisers running ads on abortion queries. To run ads on such queries in the U.S., U.K. or Ireland, Google dictates "you will first need to be certified as an advertiser that either provides abortions or does not provide abortions. If you are not certified, you won't be able to run ads using queries related to getting an abortion." If the advertiser provides abortions or is a certified online pharmacy providing abortion pills, the Google ads will include a disclosure that says "Provides abortions." If it is an advertiser that does not actually provide abortions, the disclosure on the ad will say "Does not provide abortions.""