"We call the ratio dy/dx "the differential coefficient of y with respect to x." It is a solemn scientific name for this very simple thing. But we are not going to be frightened by solemn names, when the things themselves are so easy. Instead of being frightened we will simply pronounce a brief curse on the stupidity of giving long crack-jaw names; and, having relieved our minds, will go on to the simple thing itself, namely the ratio dy/dx."