"During the heyday of European colonialism, a number of indigenous groups came to the view that, if they had faith, the Europeans’ bullets couldn’t harm them. Needless to say, this meme had disastrous consequences. One group infected with the meme – the Mahdists of Sudan – lost 11,000 men in a single battle to the bullets of Kitchener’s army. This was bad for them obviously, but it was also bad for the meme. In effect, the meme removed itself from the meme pool through its effects on its hosts’ behavior."