"These gurus might all take the one-size-fits-all cookie cutter approach to self-help, but the founders of such programs as est, Landmark Forum, neuro-linguistic programming, Tony Robbins seminars, Impact Training, MJB Seminars, Silva Mind Control, Dr. Demartini, Bryon Katie, PSI Seminars, Mind Dynamics (the daddy of them all), Lifespring, Hoffman Quadrinity, Complete Centering, etc., use their own unique cookie cutters."