"A conceptual model is a mental image of a system, its components, its interactions. It lays the foundation for more elaborate models, such as physical or numerical models. A conceptual model provides a framework in which to think about the workings of a system or about problem solving in general. An ensuing operational model can be no better than its underlying conceptualization."
January 1, 1970
https://en.wikiquote.org/wiki/Conceptual_model