"The introduction of linotype machinery, the octuple press, the folding machine, color processes, wireless reporting, news photography and photogravure, press associations such as the AP and the UP, telegraph and cable services, special features, syndicated columns, and Sunday supplements, the rising costs of reporting, labor, and transportation, all added enormously to the cost of acquiring and operating a newspaper. In Greeley's day, and Bennett's, it was possible to start a newspaper without capital, and as late as 1878 twenty-year-old Adolph S. Ochs took over the Chattanooga Times for 250 dollars, and Joseph Pulitzer the St. Louis Post-Dispatch for a few thousand. Forty years later Munsey paid four million for Bennett's Herald and Scripps a reported six million for the Pittsburgh Press, while by 1930 it cost Cyrus H. K. Curtis eighteen million to acquire the old Philadelphia Inquirer."