"The fundamental fact which causes the need for discussing public values at all is that all significant actions involve joint participation of many individuals. Even the apparently simplest act of individual decision involves the participation of a whole society. It is important to note that this observation tells us all non-trivial actions are essentially the property of society as a whole, not of individuals. It is quite customary to think of each individual as being able to undertake actions on his own (e.g., decisions of consumption, produc- tion, and exchange, moving from place to place, forming and dissolving families). Formally, a social action is then taken to be the resultant of all individual actions. In other words, any social action is thought of as being factored into a sequence of individual actions."
Kenneth Arrow

January 1, 1970