"In place of great thinkers physics turned to number crunching and atom smashing, which remains its chief occupation, now on a billion-dollar scale. There were exceptions like John von Neumann, John Archibald Wheeler, and David Bohm, who continued the search for a link between mind and matter. Respected but sidelined in favor of bigger particle accelerators and telescopes, all of these thinkers now enjoy a latter-day revenge, so to speak. Having exhausted the models of reality that discounted and ignored consciousness, forward-looking physicists now realize that mind must be accounted for, which seems like a simple realization except that it was clouded behind a screen, the biggest factor being naïve realism. Satisfied with the common-sense view of reality in their everyday life, physicists were happy to think of mind as “not my job.” A huge hurdle remains, however, which is the enormous seduction of physical explanations. What is science without them? What is life if we get rid of relying on the five senses? These aren’t rhetorical questions. Life would be transformed if we abandoned the lure of the physical world and the mistaken data of the five senses. The human mind is uniquely able to go beyond appearances, and when we do, the destination is always consciousness."