"On his own Facebook page, Zuckerberg describes his personal mission this way: “I’m trying to make the world a more open place.” There is no mention of ripping apart the social fabric. Tobacco companies once tried marketing like this: “More Doctors Smoke Camels Than Any Other Cigarette!” The difference is, the media called them on it. A glowing cover story in Time magazine from 2014 opens with a photo of Zuckerberg surrounded by a crowd of poor children in India. “Our mission is to connect every person in the world,” Zuckerberg is quoted as saying. The article does briefly note the obvious financial interest Facebook has in hooking every living person on social media. But the piece quickly moves on to suggest that “creating wealth and saving lives” are likely Zuckerberg’s real motives. When elites do focus their attention on Facebook, it’s invariably to demand the company exert even more control over its users. Following the 2016 election, there were widespread calls for Facebook to further restrict the news Americans are allowed to see on the site. According to the Washington Post, Barack Obama took Zuckerberg aside during a meeting of world leaders in Peru and begged him to impose greater censorship. Democratic senator Dianne Feinstein of California made the same demand. “You created these platforms and now they are being misused,” she said. “And you have to be the ones who do something about it—or we will.” If only Obama and Feinstein were as concerned about Facebook’s relentless invasions of the public’s privacy. Or about the millions of addicted users steadily degrading from its use. Or about the rending of the social fabric."