"“My first reaction was to laugh. The ad is completely unrealistic and totally blinkered,” says Esther Newman, the editor of Women’s Running magazine. “We have worked for years on the issues of women’s safety when it comes to running and the vast majority of women in our audience have felt unsafe whilst running, from heckling to actual abuse. We know that women often think about stopping running because of this,” says Newman. “Women feel unsafe when it comes to running at any point of the day. Seeing a woman choosing to run at 2am, with headphones, it’s just ludicrous.”"