"The choice between two pleasant things is generally easier than that between two unpleasant unless questions are involved which cut deeply into the life of the individual. Such a conflict situation can upon occasion also lead to an oscillation between two attractions. It is of considerable importance that in these cases a decision between two attractions. It is of considerable importance that in these cases a decision or one goal alters its valence in such a way as to make it weaker than that of the renounced goal."
Kurt Lewin

January 1, 1970

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Original Language: English

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p. 123.

https://en.wikiquote.org/wiki/Kurt_Lewin