"It is not uncommon now for AI experts to ask whether an AI is ‘fair’ and ‘for good’. …The question to pose is a deeper one: how is AI shifting power? Law enforcement, marketers, hospitals and other bodies apply artificial intelligence to decide on matters such as who is profiled as a criminal, who is likely to buy what product at what price, who gets medical treatment and who gets hired. These entities increasingly monitor and predict our behavior, often motivated by power and profits."