"Awareness of ideal values is the first step in the conscious creation of images of the future and therefore the creation of culture, for a value is by definition that which guides toward a 'valued' future.....Any student of the rise and fall of cultures cannot fail to be impressed by the role in this historical succession by the image of the future. The rise and fall of images of the future precedes or accompanies the rise and fall of cultures....In the end, the future may well be decided by the image which carries the greatest spiritual power."