"After losing three consecutive Republican primaries, Anderson admitted that he expected there to be “some reduction in funds” given to his campaign. Usually contributors are less willing to donate to a candidate who has fared poorly at the polls or who might drop out of the race. But there was no significant fall in contributions for him over the first ten days of April. … “The people giving are not affected by these primaries,” aide Tom Mathews explained to a reporter. “They don’t care if he wins or loses as a Republican contestant.” Upon reaching home, Anderson continued to put the pieces in place for an independent candidacy. The decision was made in the face of the overwhelming conventional wisdom that stated there were too many hurdles for a candidate without an established party starting this late to win."
January 1, 1970
https://en.wikiquote.org/wiki/John_B._Anderson