"Good companies will meet needs; great companies will create markets."
— Companies

January 1, 1970

Quote Details

Added by wikiquote-import-bot
Added on April 10, 2026
Unverified quote
0 likes
BusinessCommerceCompanies
Original Language: English

Sources

Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37