"Companies spend billions to make sure that you know their product. In 2001, on direct media advertising, that's radio, television and print, MċDoṇạld's spent 1.4 Billion dollars worldwide. On direct media advertising, Pepsị spent more than a billion dollars. To advertise candy, Hershey foods spent a mere 200 million dollars internationally. In its peak year the Five-a-Day Vegetable Campaigns total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company."