"The trick to writing comics criticism meant for an audience beyond the cult, I think—and, really, if the criticism is good enough and is in any kind of a general-interest venue, the audience will come—is subtle exposition: I try to write for a general audience, and give them everything they need to know, without making it look like I'm explaining something esoteric. In a lot of ways, the long comics reviews I write are just book reviews; I figure out a hook or some kind of engaging way of addressing the subject, I assess the thing in question, and I don't make a big deal out of the fact that it's a comic, any more than Kael would hem and haw over the fact that what she was reviewing was a motion picture."