"Importantly, in Europe the question of art has been inscribed into religious pictures since the Renaissance. Here the rise of art marked a turning point in the history of images which is foundational for art history. Pictures not only carried the names of artists, but displayed their personal views on religion. The practice of art began without a fixed concept of art. But it developed specific evidence that distinguishes works of art. The notion of art emerged in the heart of the religious picture, with the themes still remaining the same. In an evolving market, personal artistic style became a brand in its own right. In the French writings of the time, “art” is introduced with the term “science”, while “art” refers to craft. The concept of Poesia, used much later by Titian when referring to his own pictures with mythological subjects, had hitherto been the privilege of poets. Giovanni Bellini defended the “bella fantasia” against the expectations of his patrons, thereby initiating the era of art collections."