"We have the best customer service in Europe. Our customer service doesn't consist of giving you fine wines and big fat seats for your big fat backside, or giving you frequent flyer points so you can travel again at your employer's expense. Our customer service consists of three things that people really want: a cheap flight, an on-time flight, and we promise not to lose your bags in between. As a result of that formula which seems very simple yet is incredibly revolutionary within the airline industry, we have delivered 27 years of continuous growth and we're now the world's favourite airline: we carry more internationally scheduled passengers than any other airline."
January 1, 1970
https://en.wikiquote.org/wiki/Michael_O'Leary_(businessman)