"Phrasing. Most teachers are referring to some degree of phrasing with or without rubato when they admonish a student to be 'more musical'. Phrasing can certainly be taught, especially when the student is shown the parallels to the spoken phrase, and declamatory delivery. Just as a fine actor projects the meaning of the sentences of the playwright with various pitch contours, so does the string player project the meaning of the musical phrases of the composer. Where does the phrase begin and end? Which note or notes are to be stressed as the high points of that phrase? Where is the point of arrival? Does the phrase contain any interior smaller phrases, as embedded phrases or clauses in a sentence? Are there secondary ideas which should be delineated clearly? Is the phrase a declarative one, receding dynamically as it completes? ("Today is a lovely day.") Or is it a question, requiring an increasing dynamic at the end, just as the human voice goes up in a questioning manner ("Is today a lovely day?")."
January 1, 1970
https://en.wikiquote.org/wiki/Musical_phrasing