"But the important conclusion is that wokeness is here and ubiquitous, and seems entrenched in many areas. But whether or not it’s increasing, it needs to be fought at every turn. And that means that those of us who object to the invidious side of Social Justice—of course “social justice” is not all bad; I’m referring to the PERFORMATIVE AND NON-EFFECTIVE PRETENSE of fixing society by changing words, bird names, and monitoring speech and behavior—must stand up and call out this nonsense when we see it, It’s not pleasant, as you’ll be ostracized and demonized, if not fired, but since when was society ever improved without people taking flak from those who wrongly see themselves as the pinnacle of morality?"
January 1, 1970
https://en.wikiquote.org/wiki/Jerry_Coyne