"Zwicky became the darling of reporters everywhere. ... Though the idea of exploding stars may have been floating around, it was Zwicky who made the concepts, and the name supernova, as familiar as relativity. He always had a way with the tart phrase, as well as the boldness necessary to force it into public use, even on the rare occasion, when these attempts failed. His term for black holes—"Objects Hades"—was a much more colorful term that manages to convey both the uniqueness of the objects and the hellish conditions that prevail inside them. Despite his repeated usage, however, that name never caught on. Popular magazines noted his birthday along with those of movie stars. He even made into the funny papers."