"You get the picture. And so did BMW. When they bought the company they could have fitted a new body to one of their 7 Series. That's what Mercedes did to create the Maybach. But instead of wandering around the BMW spare-parts division saying, "What do we want?" the engineers fired up their computers and asked, "What do we need?". Plainly they looked at what Henry Royce and Charles Rolls were trying to achieve a hundred years ago, and thought, "Zis is vot ve must do also." And as a result the Rolls-Royce Phantom is quite simply the best car in the world."