"Enterprise Architecture is conceptually defined as the normative restriction of design freedom. Practically, it is a coherent and consistent set of principles that guide the design, engineering, and implementation of an enterprise. Any strategic initiative of an enterprise can only be made operational through transforming it into principles that guide the design, engineering, and implementation of the new enterprise. Only by applying this notion of Enterprise Architecture can consistency be achieved between the high-level policies (mission, strategies) and the operational business rules of an enterprise."