"Enterprise ontology is a novel subject, and writing a book on this novel subject puts the author under the obligation to provide at least two kinds of explanation. One explanation regards the justification of presenting yet another point of view on enterprises. Why and how would enterprise ontology assist in coping with the current and future problems related to enterprises? The other explanation concerns the particular approach towards enterprise ontology that the author takes. Why would this approach be more appropriate and more effective than some other one? These are serious questions indeed, and anyone who takes the pain to study this book deserves satisfying answers. You will get the answers; however, not straight away. A first attempt is in this introductory chapter. Definite and fully satisfying answers can only emerge from a dedicated and thorough study of the book. The lasting reward of such a study is a novel and powerful insight into the essence of the operation of enterprises; by this we mean insight that is fully independent of the (current) realization and implementation."