"A well-off landowner from an elite family who won on the centrist Liberal Party ticket, Zelaya had been no radical... Though he’d moved left over the course of his term — upping teacher pay, providing free lunches at public schools, topping up pensions, and abolishing school fees — even his populist moves had a firm ceiling. While he raised the minimum wage by 60 percent, it stayed at poverty level, and didn’t apply to workers in the maquiladora export industry, a neoliberal business model created to draw in foreign investment.... Being forced to lose even a cent of profit to their grossly underpaid workers was an outrage to the Honduran business elite. With Zelaya pairing these moves with an increasing use of leftist rhetoric, he lost the support of his own party, and the Honduran right plotted to move against him."