"Since my world picture approximates reality only crudely, I cannot aspire to optimize anything; at most, I can aim at satisficing. Searching for the best can only dissipate scarce cognitive resources; the best is the enemy of the good. (p.361)"
— Herbert A. Simon

January 1, 1970

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Computer scientists from the United StatesCognitive scientistsEconomists from the United StatesBusiness theorists from the United StatesSystems scientists
Original Language: English

Sources

p. 361; As cited in Ronald J. Baker (2010) Implementing Value Pricing: A Revolutionary Business Model for Professional Firms. p. 122.