"# Rationality requires a choice among all possible alternative behaviors. In actual behavior, only a very few of all these possible alternatives come to mind."
— Herbert A. Simon

January 1, 1970

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Computer scientists from the United StatesCognitive scientistsEconomists from the United StatesBusiness theorists from the United StatesSystems scientists
Original Language: English

Sources

p. 79; As cited in: Terry Winograd, ‎Fernando Flores (1986) Understanding Computers and Cognition: A New Foundation for Design. p. 21.