"The fact that there seems to be widespread support for the right to privacy says little regading the validiy of this right. It is not difficult to drump up support for a partcular interest. This stems from the nature of “rights”. As we shall see in this chapter, rights are individualisinginterests and promise to confer benefits on people – and people like that which is advantageous to them. Hence, simply labelling an interest as a “right” is likely to generate enthusiasm for the interest. Thus, if people are polled on whether they supported “a right to unrestricted paid maternity leave”, “a right to the best possible health care”, “a right to free-to-air sport”, or “a right to go fishing”, they would be likely to say “yes”. Yet we enjoy none of these rights; at least not in an unrestricted or absolute sense. This is because, ultimately, rights come at a cost. The costs are not always immediately apparent. Such is the case with privacy."