"It is the merit of Jacques Ellul, in his book Propaganda (A. Colin, 1962), which describes the unity of the various forms of conditioning, to have shown that this advertising-propaganda is not merely an unhealthy excrescence that could be prohibited, but is at the same time a remedy in a generally sick society, a remedy that makes the sickness tolerable while aggravating it. People are to a great extent accomplices of propaganda, of the reigning spectacle, because they cannot reject it without contesting the society as a whole."