"Since the summer of 2012, the patent war between Samsung and Apple has been raging in almost every media outlet in South Korea, reminding the public of their country’s status as the newly risen IT capital in the global community. This recognition indeed extends far beyond the Korean borders; in the recent film Cloud Atlas (2012), for instance, the Western gaze shifts its focus to (Neo-) Seoul as the site of our time’s techno-orientalist future-scape, instead of adhering to the classic imageries of Tokyo or Hong Kong as we have seen in Blade Runner (1982) or Ghost in the Shell (1995). Curiously, however, science fiction as a literary representation of the technologized science South Korea thrives on nowadays never appears to have gained traction in Korea’s own cultural imaginary."