"One of the difficulties in thinking about software is its huge variety. A function definition in a spreadsheet cell is software. A smartphone app is software. The flight management system for an Airbus A380 is software. A word processor is software. We shouldn't expect a single discipline of software engineering to cover all of these, any more than we expect a single discipline of manufacturing to cover everything from the Airbus A380 to the production of chocolate bars, or a single discipline of social organization to cover everything from the United Nations to a kindergarten. Improvement in software engineering must come bottom-up, from intense specialized attention to particular products."