"Oh, for fuck's sake! Why didn't they just call it, "Battlemage?" That's a really fucking good title -- punchy, memorable, gets the point across. I'd call my dog, "Battlemage!" Fuck it; I'd call my kid "Battlemage" (the playground beatings would be very character building)! Best of all, you feel like you can say it in conversation without having to prize the words through your teeth, like a stubborn Werther's Original."