"Okay, so Bowser kidnapping the princess is sort of traditional, like hanging drawing and quartering. And when Mario Galaxy 1 did it, I figured, "Well, fair enough, they're introducing the concept to all the new audience of casual gamer shitheads that the Wii suckered in -- each of which I am prepared to personally seal away in some kind of medieval oubliette -- but whatever, we play the cards we're dealt." But Mario Galaxy 2 doesn't have that excuse. It seems reasonable to me that the chief audience for Galaxy 2 is people who played Galaxy 1, but the game seems to assume you didn't, or at least it sincerely hopes you didn't. Mario himself seems confused on the Wii menu: "Super Mario Galaxiiiiiiieeeeeeee!" he shrieks, omitting the incremental digit."
January 1, 1970
https://en.wikiquote.org/wiki/Zero_Punctuation