"On 24 July 1936, Hitler rewarded him by appointing him Ambassador to the Court of St James, though not, as Ribbentrop had hoped, State Secretary.According to Frau von Ribbentrop, the Führer’s parting words to her husband were: ‘Ribbentrop, bring me the English alliance.’ This was not to be. Although the newspapers put a brave face on it, Ribbentrop’s tenure in London was, as many predicted, a disaster. Arriving at Victoria station on 26 October 1936, he shocked political opinion by breaking with protocol and making a bombastic speech on the platform. He astounded the congregation in Durham Cathedral by giving the Nazi salute during the hymn "Glorious things of Thee are spoken" – which can employ the same Haydn melody as "Deutschland über Alles" – while the repetition of this gesture to King George VI, in February 1937, became infamous. Soon the object of ridicule, he was christened ‘Ambassador Brickendrop’ and even the pro-appeasement Nancy Astor accused him, to his face, of being a ‘damned bad Ambassador’. Before this reputation was cemented, however, Ribbentrop enjoyed a certain amount of social if not political success, while, at the same time, the Nazis benefited from a series of propaganda coups."
January 1, 1970
https://en.wikiquote.org/wiki/Joachim_von_Ribbentrop