"Apple has really done its job. I thought it was a cute but harmless song (I first heard the song when she performed it on Letterman this past summer, and thought the chorus part was fun. That was about it). But now? I'm at the point where I'm thinking, "the next time I'm on iTunes I should download that song." And there's a reason for that. If I don't hear the entire song, the thirty-second snippet Apple gave us in the ad will rattle around in my cranium for months. So it's either download the song or go out and yell at the college kid who's going to serve me my latte tomorrow morning. You can see that I have no choice."