"In the case of Chopra, our analysis need not be very profound: he is a spiritual businessman, and will never take a principled stand if it comes in the way of his business success. A soft and conformistic stance gives him easier access to the Western audience, as well as to a large chunk of the Hindu diaspora. The factor “inferiority complex” plays a part too. It makes Hindu Gurus suddenly feel superior when they have exchanged Hindu Dharma for the American mainstream. But mainly it is a pragmatic calculation. They don’t expect most of the kind of people they attract to be very interested in the intricacies of philosophy. Most of them have run away from Christianity, which is not just irrational, it is also demanding, morally and to an extent even intellectually. So they want something that is not too complicated nor too demanding. What they ultimately get is what they had wanted upon entry: an easy, watered-down version of Hindu Dharma."