"Many people pay lip service to the ideals of frugality and simplicity, but you still don't see many politicians trying to get elected on a platform of policies shaped by the principle that the good life is the simple life. On the contrary, politicians promise and governments strive to raise their society's levels of production and consumption. The value of continual economic growth is a given. The majority of individuals everywhere...seem to associate happiness more with extravagance than with frugality."