"Worship of Krishna as Swayam Bhagvan, or the “Supreme Being”, known as Krishna, arose in the Middle Ages in the context of the Bhakti movement. From the 10th century AD, Krishna became a favourite subject in performing arts and regional traditions of devotion developed for forms of Krishna such as Venkateshvara in Andhra Pradesh, Jagannatha in Orissa, Vithoba in Maharashtra and Srinathji in Rajasthan."