"About a year ago, I started seeing these ads in the paper for 'Laser Vaginal Rejuvenation'. First it was a little ad. The next week, it was twice as big. And after a month, it was a full page-it just took over. Something in that triggered a bunch of associations and projections. Like, what kind of activities do you have to engage in to get to the point where you need to bring a laser into the equation?"