"There was a vast new electorate in this country; a new democracy had been called into being by the last Reform Bill. There were millions of voters unattached to any party, and up and down the country people were wondering exactly what they wanted and for whom they could vote. One morning they opened their newspapers and read that Mr. Lloyd George said that Mr. Bonar Law is honest to the verge of simplicity. The British people said, "By God, that is what we have been looking for.""
January 1, 1970
https://en.wikiquote.org/wiki/Bonar_Law