"In Manufacturing Desire, communications professor Arthur Asa Berger (seven years old in 1940) wrote: Like many other super heroes, Batman provides youngsters with a young side kick hero to identify with-Robin, though it is Batman who captured the imagination of children the most.... During the Batman rage of a number of years ago [presumably the mid 1960s], many children in my neighborhood used to tie a towl around their neck and play Batman. It was always the youngest and weakest children who were forced into the Robin role."