"In movies, television, and comics, the operative factor is what some film semiologists have taken to calling 'the gaze.' The gaze is a combination of the gaze of the viewer at the comics page, or television tube, or film screen, modulated and directed by the looks that the characters give to each other and by various objects. I look at character X who looks at situation Y (and character X) in a way that I wouldn't have before. The point, of course, is that the movie gaze, the TV gaze, and the comics gaze are three very different processes. What makes the comic book gaze the priveleged one in my estimation is that the viewer has the greatest control over the comic book gaze, greater than any of the other two. Viewers can control how far way or close to hold the page, whether to go backwards and re-gaze -- and going back in a comic book is a very different process from going back in a novel to re-read a previous paragraph or chapter."
January 1, 1970
https://en.wikiquote.org/wiki/Comics