"She takes a deep breath. “Whoo. Okay. Tell me how you justify buying a new pair of shoes.” “What?” “When there are starving people in Africa, what kind of person spends two hundred bucks on shoes? See, once you buy into that paradigm, it’s a bottomless pit. You can never feel good about yourself while there’s anybody in the world poor or hungry, which there always is, Jones, and has been since the dawn of time, so you feel guilty and hypocritical all the time. I'm consistent. I admit I don’t care. You want me to reassure you that Alpha is ethical, but I'm not going to do it, because ethics is bullshit. It’s the spin we put on our lives to justify what we do. I say, be big enough to live without rationalizations.”"